XSearch Analytics is a core part of supporting your data-driven strategies. Easy to read, and highly customizable, the XSearch Analytics page allows you to view and analyze search metrics from your site to improve the performance of your Experiences. Critical measures like CTR, AOV, Search Terms, are available for analysis and comparison.
Parameters
Regions: Select the locale or catalog you wish to report on
Date Range Selection: At the top right, you can set the start and end dates to filter analytics data. In this example, the date range is from February 6th to February 11th, 2025. All times are in UTC.
Business Stats
Users Who Searched: The total number of unique users who performed at least one search during the selected period.
Users Who Clicked: The number of distinct users who clicked on a search element.
Search Clicks: The total number of clicks on items listed in search results.
Orders: The number of completed transactions initiated from a search interaction.
CTR (Click-Through Rate):The percentage of users who clicked on a result after performing a search.
Formula: (Search Clicks / Users Who Searched) * 100
AOV (Average Order Value): Total revenue across all orders in a given time period
Formula: Total Revenue / Total Orders
RPU (Revenue Per User): The average revenue generated per user who performed a search.
Formula: Total Revenue / Users Who Searched
Search Performance Table
Table Columns Explained
Keywords: This column lists the specific search terms that users have entered into the site’s search bar. These keywords help you understand what your customers are actively looking for.
Searches: The total number of times users have searched for each keyword during the selected time frame. A higher number of searches indicates a strong interest in that product category or term.
Unique Searchers: The number of distinct users who have searched for the keyword. This metric helps you identify how many different people are interested in the product, giving insight into the keyword's reach.
Clicks: The number of times users clicked on a product result after searching for the keyword. A higher number of clicks generally indicates that the results presented were relevant to the search term.
Revenue: The total sales generated from users who searched using that keyword and then made a purchase. This shows which search terms directly contribute to your sales.
CTR (Click-Through Rate): The percentage of searches that resulted in a click.
Formula: (Clicks / Searches) * 100
CVR (Conversion Rate): The percentage of searches that resulted in a completed purchase.
Formula: (Orders from Keyword / Searches) * 100
Filter Options
The table can be sorted using several filter options, allowing you to analyze the data from different perspectives. You can use the filter dropdown to sort the table by the following criteria:
Most Searches: Sorts keywords by the highest number of searches. Helps identify popular terms.
Keywords (A-Z): Arranges the keywords alphabetically. Useful for quickly finding specific search terms.
Unique Searchers: Orders keywords by the number of unique users who searched for them. Useful for understanding the reach of each term.
Clicks: Sorts by the number of clicks generated by each keyword. Helps gauge user engagement.
Revenue: Ranks keywords by the total revenue generated from searches. Identifies which search terms contribute most to sales.
CTR (Click-Through Rate): Orders by the percentage of clicks per search. Helps identify the effectiveness of search results.
CVR (Conversion Rate): Sorts by the percentage of searches that led to a purchase. Highlights keywords that drive conversions.
Export Options
The Export button provides two options for downloading search data as a CSV file (Comma-Separated Values) for further analysis or reporting.
Export Current Search Terms:
Downloads the search data currently displayed on the screen.
If you have applied filters (like sorting by most searches or revenue), the exported file will reflect these settings.
Export Top 1000 Search Terms:
Downloads the top 1000 most-searched terms, regardless of what is currently displayed on the screen.
This option is useful for getting a broader overview of search performance, especially when analyzing trends or creating comprehensive reports.
How to Use This Data
Identify High-Performing Keywords:
Example: The keyword "dress" has a CVR of 2.00%, which is higher than "hoodie" at 1.12%.
This means that users searching for "dress" are more likely to make a purchase. Consider boosting the visibility of dresses in search results or using this keyword in promotions.
Address Low-Performing Keywords:
Example: "Hoodie" has a higher search volume (277 searches) compared to "dress" (121 searches), but its CVR is lower.
You might want to review the product assortment or how the search results for "hoodie" are structured. Consider improving product descriptions, merchandising rules, or keyword triggers to better match user and business expectations.
Revenue-Driven Search Terms:
"Hoodie" generated $450, while "dress" generated $150.
Despite the lower CVR, "hoodie" contributes more revenue overall. Ensure that popular products under "hoodie" are in stock and prominently displayed.
Enhance Search Relevance:
If you notice that a keyword has a high search volume but low clicks (low CTR), consider adjusting how search results are displayed. This might involve tweaking the algorithm to surface more relevant products or adjusting search result ranking.